Dr. Mark McKenna got his MD at Tulane School of Medicine. He graduated in 1999. Before leaving the school, he realized it was hard to make a lot of money as a doctor. After graduation, he decided not to stick to medical practice and instead went ahead to venture into the Real Estate market of New Orleans.
However, in 2005 he lost millions when Hurricane Katrina struck. He recollected the remains of his company but dissolved it later and decided to relocate to Atlanta where he opened ShapeMed. It had a chain of offices that provided cosmetic and beauty treatments like laser hair removal, Botox injections and counseling sessions on fitness and nutrition.
In 2015 Dr. Mark McKenna sold his company to a big box gym chain, lifetime fitness where he afterward joined the staff. After a year, Lifetime was bought by private equity, and Dr. McKenna quit. He is currently 43 and is working on opening a new company new early next year named ‘OVME’.
He aims to create a countrywide chain of medical cosmetic offices along with an application that will act as an uber for Botox patients. The residents of Atlanta are eagerly waiting for the medical aesthetic experience. OVME will feature four private luxury treatment rooms along with a separate office for consultations.
For Dr. Mark McKenna OVME is a product of the combination of medical aesthetics and technology. He hopes to help the Atlanta residents discover their true selves. Dr. Mark McKenna has become famous for his advocacy for his patients along with the aim to reduce the risks by ensuring the invasive procedures are as minimal as possible.
Dr. Mark McKenna in his recent interview stated that they are going into design, technology, and data to provide a unique experience for the patients.
There used to be somewhat of a stigma surrounding botox, one which has significantly waned as the product and practice have become increasingly popular. One of the individuals who has decided to not just practice botox injections but to pioneer the field itself, is Dr. Mark McKenna who has recently launched a new project called, OVME (“of me”), which, the good doctor hopes, will be to the cosmetics field what Uber has been for personal transportation.
Dr. Mark McKenna acquired his degree at Tulane Medical School where, after graduating, he discerned that he could forge a more successful career as a entrepreneur than as a practicing doctor. Due to this realization, Dr. Mark McKenna began a series of businesses, starting with ShapeMed which operated out of a series of offices in Atlanta, offering cutting edge cosmetic treatments such as botox and laser hair aesthetics and general health and fitness advice and was highly successful due to McKenna’s aptitude in key-word indexing. Once 2015 rolled around Dr. Mark Mckenna decided to sell ShapeMed and joined up with a company called Lifetime Fitness, a gym chain; he quite around a year later and it was then he decided to once again found a new company called OVME, which remains his primary focus to this day.
OVME today operates under the promise of delivering cutting edge “curated medical aesthetic experiences in contemporary and welcoming environments.” In interviews Mr. McKenna has stated that his previous experience has revealed the importance of putting one’s business premium upon user experience, thus, the goal was to build a brand around a already established brand. As McKenna explains it in one of his recent interviews, there is a lot of customer recognition and trust in Botox, but very few retailers and businesses have the same level of trust with the product user base; OVME, hopes to change all of that and present a business which users will appreciate and trust as much as Botox itself.