As per National Coffee Association, following the production of 2009 to 2010, Coffee secured the second best position according to the quantity of consumption just after water, i.e. coffee is the second most widely consumed beverage worldwide. People use it on a daily basis even in any critical economic situation almost in every country. Targeting the truth of the fact, Organo Gold Company came in the market in 2008 with a multilevel selling technique to individual coffee sellers to promote their product. Read more at patch.com about Organo Gold.
The founder of Organo Gold is Bernardo Chua who has a vast knowledge of marketing industry. He started Organo Gold with the co-founder Shane Morand, who works as the supervisor of the direct selling platform of the company. This company works with a Scientific Advisory Board whose chief medical consultant is Dr. Irma Prado. Li Ye is the founder of the partner company of Organo Gold, named Xianzhilou Biology Research Centre. Dr. Xiaoyu is the supervisor of the center and chooses the organic ingredients of the coffee.
— ORGANO™ (@OrganoGold) March 19, 2018
Organo Gold works on a wholesale basis rather than the retail option, i.e. Company does not sell its product through the retail shops or coffee houses, the distributors individually purchase the product from the company on a wholesale basis and sell the product on their own capability and effort and earn a commission of fifty percent on sales. Organo Gold works using multilevel marketing strategy where the individuals promote and sell the company’s product on a recurring basis. Company shares profit following Organo’s famous “Domino Effect” i.e. the company, the distributors and the sales teams share profit according to this system.
Organo Gold’s mission is to serve a range of healthy bioactive coffee products to the community. So it started to blend Ganoderma Lucidum or reishi, a kind of mushroom into gourmet coffee beans to give it a medicinal touch because the company believes that this herb Ganoderma has the healthy features like antiviral qualities and has a power to control cholesterol, which make this coffee much healthier than the other typical coffee. Other than coffee, the company makes Ganoderma mixed green tea, Ganoderma mixed hot chocolate, Ganoderma-blended latte blend, various Ganoderma supplements and many other healthy products.
Following the business news of multilevel marketing, we came to know that the estimated revenue of Organo Gold Company in 2010 was $35 million worldwide and the top earners of the company in 2010 earned in a range of approximately $3.5 million to $40 million. The company serves its business in United States, Germany, Canada, Philippines, Netherlands, Austria, Peru, and Jamaica. In 2015, the company decided to change its brand name from “Organo Gold” to “Organo” to sell its consumable goods worldwide through its strong network of distributors. Follow Organo Gold on Linkedin.com.