LimeCrime Evolves With Founder Doe Deere

The LimeCrime cosmetics brand has been one of the top options for enjoying the best in makeup across the world as the Internet allows customers to enjoy the products they wish at an affordable price. The makeup options of the world have often been limited for consumers to the small numbers of cosmetics companies who have been in control of the industry for many decades. Now options are arriving for getting the best cosmetics designs available in recent years as the arrival of new independent producers has grown, the independent producers are headed by LimeCrime founder Doe Deere who has spent the last few years developing her fashion and cosmetics brand.

Doe Deere is influenced by a wide range of cultural ideas that come from her own background that took her from a childhood in Russia to a fashion education in New York. LimeCrime was the idea of Deere after she completed her fashion education and embarked on her own business selling her own clothing range; Deere began to find success using an Online marketplace to sell her own range of clothes, but found problems creating marketing materials for her own fashion range made by the traditional cosmetics brands.

Doe Deere looked to make her own brand of cosmetics that were largely based upon the needs of her marketing materials. The founder of the range decided to create a range of bold colors that reflected her own fashion ideas and the range of clothing products she was looking to create. The success of the cosmetics she made herself led to consumers hoping to buy the range, which resulted in a change of focus to cosmetics from clothing for LimeCrime. By using Online blogs and social media to publicize herself and her brand the LimeCrime company created a buzz that led to success for all involved.

LimeCrime began life as a cosmetics producer that was popular with those looking for strong, bold colors that set out the individual fro the crowd. After finding success Doe Deere and her LimeCrime brand have been evolving to reflect the changes of the founder as she becomes even more successful than ever before. Deere has been working on a new range of cosmetics that are not as bold in color as their predecessors, but still maintain the distinctive LimeCrime style that has made this one of the best loved cosmetics brands of recent years.

An App Stepping Toward the Future: Rover

Forbes magazine recently published an article about new app reinventing itself. The app previously known as Flipora is rebranding itself to be Rover. Flipora was an app the let the user ‘flip’ through magazine pages. This concept is now however outdated in a sense. Rover, similar to its predecessor, is labeled as the “ultimate companion” for uncovering content on the web that is personalized to your own interests. Comparing the app to the NASA’s Mars Rover, the Rover brand and app discovers internet content and delivers them to the user. But the content is based on the users personalized attributes and their own personal interests. There is also a comparison between the Rover app and NASA’s Curiosity in the Forbes article since both explore new territory and new interests. The Rover app is portrayed as an enlightening app that is personalized for the user’s specifications while also allows the user to explore new content that may interest them. The founding company put a lot of thought into the name change of the brand and app. Moving from Flipora to Rover was a step toward the future of the technology. The app moves into the direction of artificial intelligence as the article suggests, instead ‘flipping through the pages of a magazine’. Along with the change in the name, the interface of the app has been update for a more user-friendly minimalist interface. The users have greater control on how to use the app and share what interests them. This app improvement and the move toward the Rover name is a step toward the future.