Chapstick is a company that has been around for years. It is a product that has sat on shelves for decades, and the executives appears to be comfortable with the sales that were happening with this company. The reality, however, is that there is a new leader in the lip balm industry called the Evolution of Smooth that has made it to the top in a short amount of time.
There is still room for many companies to market to the males that buy lip chap products. This is what Chapstick will probably have to focus on in the future because the Evolution of Smooth has totally locked down the female market. This is a company with executives that have taken to marketing to a female crowd. Women have taken their eyes off of Chapstick, and they have started taking to the EOS lip balm brand.
On the evolutionofsmooth website there are nothing but women that are using this product. On the commercials there are nothing but women. There are millions of people that are buying this product so this concept of marketing to women only appears to be working so far. There is no sign that the Evolution of Smooth is slowing down. In fact, this is one of those companies that has managed to do great things by picking a select group to market to.
The founders of the Evolution of Smooth have been able to give customers some bright and vibrant colors with this eBay marketed lip balm. It has also become the product that women look for much more because there are so many flavors. It is easy to spot, and customers become acquainted with the flavors by recognizing the colors. Some might say that this is marketing genius at work. Chapstick has loss female customers to EOS.