Lip Balms are some of the most popular oral care products on the market today and they have been for many years. There are literally thousands of products from hundreds of brands. Unfortunately all products aren’t created equally. Many of today’s lip balms are loaded with chemical additives, which are doing more harm than good. Brands like Chapstick, Blistex, and Burt’s Bees have dominated the scene for over a century, but there is a new king of the hill and it’s known as “Evolution of Smooth.”
Evolution of Smooth has taken over the industry in the past few years and it has quickly become one of the best sellers in-terms of lip balm products. These cylindrical shaped items have a huge social media following in the thousands and are being sold in many of today’s most popular retailers such as Walmart, Well, Target, eBay(http://www.ebay.com/bhp/eos-lip-balm) and Amazon. Many famous celebrities have become unofficial spokesmen for EOS as Kim Kardashian, Miley Cyrus, Demi Lovato, Jennifer Lopez, and Christina Aguilera have all been spotted applying the pastel-colored orbs in public. The company has literally become a success over night and is worth around $250 Million. Over $1 Million are being sold every week on a consistent basis which put EOS in second place, right behind Burt’s Bees. Today EOS is the number one selling lip balm on the market and by the year 2020, this eclectic brand is projected to be worth $2 Billion.
Strategic marketing also helps the brand as many of it’s users are of the millennial generation. There is no other lip balm product on the market that’s making an impact than Evolution of Smooth in current times. The products have been featured in popular magazines like Cosmo and Allure as well, but the future looks might bright as long as EOS is leading the charge. For more information, visit evolutionofsmooth.ca.