Anyone who knows about that make up industry already knows that most often, make up as a whole is boring. Too many of the make up giants are making run of the mill shades that are not exciting or fun. It is for this reason that a make up company called Lime Crime was born.
Doe Deere started the make up company Lime Crime when she had an extra hundred dollars and a huge dream. She realized that make up was boring and that girls and women everywhere wanted more from their make up products. One of the biggest things the cosmetic buyer wanted was something money can’t buy, that is the freedom to use make up to express yourself.
As the founder of Lime Crime, and even before, Doe Deere was no stranger to freedom of expression or the fashion world. Doe used her experience and her knowledge of the cosmetic world to create the company Lime Crime and the products that are based on what the cosmetic wearers seemed to be lacking.
Girls wanted freedom of expression that came from bright colors. As a result, Doe Deere used the brightest colors that she could and did what no make up company has ever done, that is to produce a make up with true to life color.
To design the products of Lime Crime, Doe gathered an independent team of cosmetic experts who really understood make up. The Lime Crime team produces cosmetics that offer true to life color. As if that was not enough, these are cruelty-free cosmetics that every woman can be proud of using.
You can get lipsticks in amazing colors, lip gloss that feels great and has tints that make your lips pop along with eyeliners and eye shadow that offers amazing pigments. All of the products are based on the most requested products that the cosmetic industry seemed to be lacking.
If you are looking for some awesome nail polish you can rest assured that Lime Crime has that available for you too. The best part is that all of the products come with that true to life color that allows a girl to express her personality and style. Once you try the products offered by Lime Crime you will be amazed at the beauty you can create.
It does not matter if you need cosmetic products today or in the future, if you are seeking the ability of personal expression mixed with true to life color, Lime Crime is the brand for you. You owe it to yourself to check out the colorful, expressive products that make up the Lime Crime collection. You will be ecstatic that you took the time to check out this brand.
The LimeCrime cosmetics brand has been one of the top options for enjoying the best in makeup across the world as the Internet allows customers to enjoy the products they wish at an affordable price. The makeup options of the world have often been limited for consumers to the small numbers of cosmetics companies who have been in control of the industry for many decades. Now options are arriving for getting the best cosmetics designs available in recent years as the arrival of new independent producers has grown, the independent producers are headed by LimeCrime founder Doe Deere who has spent the last few years developing her fashion and cosmetics brand.
Doe Deere is influenced by a wide range of cultural ideas that come from her own background that took her from a childhood in Russia to a fashion education in New York. LimeCrime was the idea of Deere after she completed her fashion education and embarked on her own business selling her own clothing range; Deere began to find success using an Online marketplace to sell her own range of clothes, but found problems creating marketing materials for her own fashion range made by the traditional cosmetics brands.
Doe Deere looked to make her own brand of cosmetics that were largely based upon the needs of her marketing materials. The founder of the range decided to create a range of bold colors that reflected her own fashion ideas and the range of clothing products she was looking to create. The success of the cosmetics she made herself led to consumers hoping to buy the range, which resulted in a change of focus to cosmetics from clothing for LimeCrime. By using Online blogs and social media to publicize herself and her brand the LimeCrime company created a buzz that led to success for all involved.
LimeCrime began life as a cosmetics producer that was popular with those looking for strong, bold colors that set out the individual fro the crowd. After finding success Doe Deere and her LimeCrime brand have been evolving to reflect the changes of the founder as she becomes even more successful than ever before. Deere has been working on a new range of cosmetics that are not as bold in color as their predecessors, but still maintain the distinctive LimeCrime style that has made this one of the best loved cosmetics brands of recent years.
Recent news articles in the fashion industry have talked about negative attacks on Doe Deere and her Lime Crime makeup brand. The Lime Crime brand is taking on the cosmetics establishment with beautiful products, and the Lime Crime name flies in the fashion of the understated elegance of the most established brands in the world. Detractors have accused Doe of faking her products, selling garish makeup and being too far outside the norm to be successful. Doe believes that her success is the best revenge, and she often talks about the empowerment she felt from her own mentor.
#1: She Was Mentored
Doe realizes that she could not have made it to the top of the cosmetics industry with the help of mentors and her husband. Her life’s plan was guided by people who gave her wise counsel, and she used that counsel to create a brand that is turning heads around the world. Doe works today to mentor young women who want to start their own businesses, and she believes female empowerment will make the world a better place. Women are too often oppressed around the world, and Doe hopes to show young girls that the world is their oyster.
#2: Battling Bad Press Head-On
Doe is teaching girls that they cannot shy away from the world. A small contingent of people are quite negative about her brand, but Doe does not allow a bit of negativity to get her down. Her consistent message to women and girls is one of persistence. She started a band with her husband many years ago, and they have been persistent in their support of each other. She started an eBay store that grew into a large company with the help of her persistence, and her persistence will get her through even the most negative of personal attacks.
#3: Using The Internet In New Ways
People told Doe that she could not sell lipstick to women online, and she was told that women wanted to purchase lipstick they could try on. Doe knew that she could present lipstick in an interesting way to women all over the world, and her brand is now presenting other makeup products that women can buy sight unseen. The idea of trying makeup does not appeal to Doe, and she allows women to experiment with bright colors found on her website.
The beauty of Doe Deere’s American success story is her decision to take a small idea and grow it over the years. An eBay store that was founded in 2004 is now a company with many employees, suppliers and vendors. Doe produces new products every day with her chemists, and she is taking meetings with her staff to help grow her vision for the cosmetics world. The cosmetics establishments and naysayers may not like her brand, but the millions of dollars in sales Doe sees every year are more than enough proof that she is doing things the right way. Doe Deere is not backing down, and girls should take a lesson in persistence.