The Life And Love Of Lime Crime

Lime Crime is the name of the company that was formed by Doe Deere. Doe Deere is a very interesting woman that always knew that she wanted to work with color and fashion. Doe Deere grew up in Russia, and when she was 17 years old she and her family moved to New York. New York was a very influential place for Doe Deere, because she began to follow her dreams soon after she moved there. Doe Deere recently did an interview with Galore Mag, and they got more information about how she grew up and also how she came up with the idea for Lime Crime cosmetics. Doe Deere remembers being a little girl and playing with make up with her friends. As Doe Deere got older, she decided to experiment with other types of make up. When she found theatrical makeup, it totally changed her life. Even though it took her some time to get good with make up, she loved the depth of color that was found in theatrical makeup.


After Doe Deere had been in the states for a while, she joined a musical band; she always wanted to be in a band, and that was one of the first dreams that she was able to make a reality. While she was in the band, she was able to meet her husband as well. Deere also wanted to go to school to learn fashion design, so that is exactly what she did. After graduating high school, she went to school for fashion design, and she created a clothing company.


Doe Deere still wanted to do more when it came to cosmetics and color, because she found that the majority of cosmetics did not have very pigmented colors like she wanted. Doe Deere began to experiment on her own, and that is how she came up with the idea for Lime Crime. Deere was able to make Lime Crime cosmetics with just a couple hundred dollars and her dream. Now Deere’s cosmetic line is an internationally known cosmetic line. Doe Deere has been able to make her cosmetic line cruelty free as well. Deere’s colors are bright and beautiful, and they help people create the look that they want. Deere is also a entrepreneur that likes to encourage other women to follow their daydreams. Deere’s brand stands for uniqueness, and that is why all of Lime Crime’s fans are called unicorns.


Lime Crime Picking Up Social Media Speed With 2-Million Plus Followers

Lime Crime CEO and founder Doe Deere considers herself to be internet savvy, and it’s definitely paying off. The makeup company with the radical colors and bold new look has just seen its Instagram numbers soar to more than two million followers. Those are happy global followers, we might add, with many of them anxious to post feature looks sent in by fans with the hashtag ‘#limecrime.’

Doe Deere’s Lime Crime cosmetics are not your mama’s makeup. Instead, women and men, too, are offered a gorgeous palette of wild and crazy colors that dare to scream, “Look at me.”

That’s what Doe Deere’s message is to her growing unicorn fan base- Experiment and express your own definition of beauty. Her Instagram followers love to take selfies in some very creative makeup and hair looks and share them, by posting to her social media pages.

Doe Deere’s makeup is quite whimsical with boldness, trendiness and fantasy all blended together. Her lipsticks used to stick out in traditional settings, but today, her makeup can be found on the red carpet, adored by stars like Katy Perry, FKA Twigs and Garcelle Beauvais.

Doe Deere wasn’t afraid to dream big and start her own makeup company, because she knew there was a key slot for her brand of cosmetics. The giant makeup companies kept to the boring, stale tradition and ignored the concept of modern makeup. Doe Deere has brought the radical colors and movement to the mainstream, and now so many beauty companies are following her lead.

Doe Deere has taught her fans that it’s okay to color outside the lines and to be proud of self-expression. Wearing banana yellow lipstick might be bold for some, but to Lime Crime fans, it’s purely someone’s definition of fearless beauty. It’s all good and all right in the world.  Just check out for their Velvetines line, and other affordable makeup options.