As leisure travel to and from China is on the upswing, airlines are striking while the iron is hot. Government-owned and operated China Southern is offering a special introductory fare on its premium economy seats in an effort to encourage travel from London to the central Chinese city of Wuhan. The special fares offer the premium seats for the same price as economy. Offered just three times per week, this route will exclusively use Airbus A330 aircraft.
China Southern is seeking to capitalize on the boom in Chinese travel while also enticing visitors to check out the city of Wuhan. The airline is additionally offering great deals to the Chinese city of Guangzhou and beyond to international destinations such as Auckland, Sydney, and Bangkok. Nick Newman, the commercial manager at the UK division of China Southern said that the airline is in an introductory phase attempting to convince travelers to choose travel to China over other destinations. The hook is the premium seats at economy prices.
Comparing prices in the coming months demonstrates the airline’s commitment to this strategy. When examing routes to Sydney from London, China Southern boasted the lowest fares of any airline, often at hundreds of pounds cheaper than its competitors. One of the chief initiatives is to promote travel from Europe to Australia by way of China.
As a partner in the SkyTeam Alliance, China Southern is a relatively new airline, founded in 1998 as part of the country’s realignment of its state-owned airlines.