Virgin Atlantic is jumping on the bandwagon of the latest trend in air travel. The airline announced on Wednesday that it is rolling out three new branded economy fares in an effort to entice bargain travelers. The new fares will launch this spring and are intended to align more closely with global partner Delta Airline’s class of economy fares.
The most basic of the three fares is the Economy Light version. Travelers booked in this class will need to pay extra for any checked luggage and will not be assigned their seat until checking in at the airport. The next step up in the fare ladder is the Economy Classic level. These passengers will be allowed one free checked bag and will be able to choose their seat when the ticket is purchased. The most premium level in the economy class offerings is the Economy Delight. In addition to the complimentary baggage allowance and advanced seat assignment benefits offered by Economy Classic, travelers booked with an Economy Delight ticket will enjoy three more inches of legroom and priority check-in.
All economy passengers can still expect to receive the same level of exemplary service provided by Virgin Atlantic. Complimentary food and drink will be offered to all travelers, regardless of the fare that was originally purchased. In addition to the new fare structure, Virgin Atlantic also announced that they will be adding Wi-Fi and charging outlets for each seat.