Doe Deere Under Attack By Cosmetics Purists

Recent news articles in the fashion industry have talked about negative attacks on Doe Deere and her Lime Crime makeup brand. The Lime Crime brand is taking on the cosmetics establishment with beautiful products, and the Lime Crime name flies in the fashion of the understated elegance of the most established brands in the world. Detractors have accused Doe of faking her products, selling garish makeup and being too far outside the norm to be successful. Doe believes that her success is the best revenge, and she often talks about the empowerment she felt from her own mentor.

#1: She Was Mentored

Doe realizes that she could not have made it to the top of the cosmetics industry with the help of mentors and her husband. Her life’s plan was guided by people who gave her wise counsel, and she used that counsel to create a brand that is turning heads around the world. Doe works today to mentor young women who want to start their own businesses, and she believes female empowerment will make the world a better place. Women are too often oppressed around the world, and Doe hopes to show young girls that the world is their oyster.

#2: Battling Bad Press Head-On

Doe is teaching girls that they cannot shy away from the world. A small contingent of people are quite negative about her brand, but Doe does not allow a bit of negativity to get her down. Her consistent message to women and girls is one of persistence. She started a band with her husband many years ago, and they have been persistent in their support of each other. She started an eBay store that grew into a large company with the help of her persistence, and her persistence will get her through even the most negative of personal attacks.

#3: Using The Internet In New Ways

People told Doe that she could not sell lipstick to women online, and she was told that women wanted to purchase lipstick they could try on. Doe knew that she could present lipstick in an interesting way to women all over the world, and her brand is now presenting other makeup products that women can buy sight unseen. The idea of trying makeup does not appeal to Doe, and she allows women to experiment with bright colors found on her website.

The beauty of Doe Deere’s American success story is her decision to take a small idea and grow it over the years. An eBay store that was founded in 2004 is now a company with many employees, suppliers and vendors. Doe produces new products every day with her chemists, and she is taking meetings with her staff to help grow her vision for the cosmetics world. The cosmetics establishments and naysayers may not like her brand, but the millions of dollars in sales Doe sees every year are more than enough proof that she is doing things the right way. Doe Deere is not backing down, and girls should take a lesson in persistence.

Global Leader Eucatex Is Pioneer In Sustainability

In 1951, the owners of a small sawmill in São Paulo, Brazil became the first company to envision a use for the thousands of acres of eucalyptus native to that area. They began to use eucalyptus as the raw material for making ceiling tiles and panels, and Eucatex was born. Before their first decade in business had passed they had expanded into several Brazilian capitals as well as Argentina.

It was not long after that before they expanded into Europe, the USA and Mexico. By the 1960’s, however, as they began to expand both their product lines and their markets, they also began to understand the finite nature of even the most abundant of natural resources. To that end, they began purchasing land in the 70’s which they began to reforest to ensure continued access to what was rapidly becoming an invaluable resource. To this day, Eucatex participates on forestry partnership and leasing to continue to maintain Brazil’s abundant eucalyptus forests.

In 1996, a young 34 year-old by the name of Flavio Maluf was asked by his uncle, who was was the President of Eucatex at the time, to take on an Executive position. Flavio had been with the company for nearly a decade, and less than two years later, by agreement of both the family and the board, he was asked to take over as president of the company. He agreed.

Since then, Eucatex has experienced phenomenal growth and emerged as an industry leader in many arenas. All four of Eucatex’s factories remain in Brazil, where Maluf has instituted an almost unheard of number of policies and practices geared towards corporate transparency and preservation and conservation of Brazil’s natural resources. Eucatex has partnered with many of their suppliers to devise innovative ways of reusing and recycling everything from shipping pallets to paint buckets. They have come up with innovative ways of using wood residue to generate energy and instituted an ethics channel to encourage employees to anonymously report ethics violations or any practices that violate Eucatex’s ethical principles.

As an active philanthropist and generous donor, Mr. Maluf has receive numerous awards and recognitions, but his most tireless work is in the area of Environmental Protection and Responsibility. For 15 years now, Eucatex has operated the House of Nature, which has received more than 22,000 visitors since its inception. At the House of Nature, both students and educators learn about Brazil’s natural ecosystem and how the local flora and fauna works together to sustain it. Students are also taught to protect and care for the resources that will sustain them and hopefully many generations to come.