Recent news articles in the fashion industry have talked about negative attacks on Doe Deere and her Lime Crime makeup brand. The Lime Crime brand is taking on the cosmetics establishment with beautiful products, and the Lime Crime name flies in the fashion of the understated elegance of the most established brands in the world. Detractors have accused Doe of faking her products, selling garish makeup and being too far outside the norm to be successful. Doe believes that her success is the best revenge, and she often talks about the empowerment she felt from her own mentor.
#1: She Was Mentored
Doe realizes that she could not have made it to the top of the cosmetics industry with the help of mentors and her husband. Her life’s plan was guided by people who gave her wise counsel, and she used that counsel to create a brand that is turning heads around the world. Doe works today to mentor young women who want to start their own businesses, and she believes female empowerment will make the world a better place. Women are too often oppressed around the world, and Doe hopes to show young girls that the world is their oyster.
#2: Battling Bad Press Head-On
Doe is teaching girls that they cannot shy away from the world. A small contingent of people are quite negative about her brand, but Doe does not allow a bit of negativity to get her down. Her consistent message to women and girls is one of persistence. She started a band with her husband many years ago, and they have been persistent in their support of each other. She started an eBay store that grew into a large company with the help of her persistence, and her persistence will get her through even the most negative of personal attacks.
#3: Using The Internet In New Ways
People told Doe that she could not sell lipstick to women online, and she was told that women wanted to purchase lipstick they could try on. Doe knew that she could present lipstick in an interesting way to women all over the world, and her brand is now presenting other makeup products that women can buy sight unseen. The idea of trying makeup does not appeal to Doe, and she allows women to experiment with bright colors found on her website.
The beauty of Doe Deere’s American success story is her decision to take a small idea and grow it over the years. An eBay store that was founded in 2004 is now a company with many employees, suppliers and vendors. Doe produces new products every day with her chemists, and she is taking meetings with her staff to help grow her vision for the cosmetics world. The cosmetics establishments and naysayers may not like her brand, but the millions of dollars in sales Doe sees every year are more than enough proof that she is doing things the right way. Doe Deere is not backing down, and girls should take a lesson in persistence.